I and Proportion Global Team won the contract by the Global Alliance for Improved Nutrition (GAIN) in 2024 . I served as the Lead UI Designer for a high-stakes digital initiative. The goal was to bridge the gap between high-level government policy and grassroots innovation. I was responsible for the visual architecture of a space where policymakers, program leads, and field workers could co-create social protection systems across diverse tech infrastructures in Nigeria, Rwanda, Mozambique, India, Bangladesh and Ethiopia.
As the Lead UI Designer, I held the highest level of design seniority within a global team spanning 7 countries. My role focused on two critical areas:
Regional Research Leadership (Nigeria): I led the user research phase for the Nigeria team, conducting deep-dive sessions in Abuja with the Head of the National Home Grown School Feeding Programme (NHGSFP) to understand the local tech landscape.
Global UI Direction: I directed the visual strategy and interface design for the entire platform. Being the most experienced designer on the project, I ensured that the complex needs of 7 different nations were unified into one seamless, high-performance UI.
I followed the "Mastery of Focus" principle prioritizing the Outcome over just adding more features.
Deep Listening: We started by listening. I led research sessions to understand the real tech realities on the ground, ensuring our prototypes were grounded in user truth.
Rapid Iteration: We used several Design Sprints to turn low-fidelity ideas into real prototypes that sparked "aha" moments for the government partners.
Through our research in Nigeria, I discovered that "user needs are often misleading". While stakeholders asked for "data," the users in the field actually needed connection and stories.
The Context Gap: What works in a city like Abuja might not work in a rural village in Kigali. Adaptability was our most important design requirement.
The AI Pivot: I realized that traditional surveys felt cold and robotic. We prototyped an AI-powered chatbot to gather "qualitative stories"—personal accounts that drive better program design through empathy.
Co-creation sessions helped us prioritise what users truly needed.
An experimental AI chatbot for qualitative story collection in the field.
I reframed the project from a simple "Web App" to a "System of Collaboration". We weren't just designing pixels; we were designing a way for people to participate in their own social protection systems. This meant the UI had to be accessible to everyone, regardless of their tech skill level.
Working with the Proportion Global team, I directed the creation of main pillars for the platform, amongst them are :
Challenges / innovation projects / Grid View Screen
Collaborate/Project Collaboration / Journey of a Project Screen
Challenges / innovation projects / Add a new challenge Screen
Collaborate/Project Collaboration / Journey of a Project Screen
The final platform sits at the intersection of public service and technology. It features a clean, accessible UI that prioritizes:
Real Human Voices: Using video stories from real people to keep the innovation grounded in the community.
Simplified Navigation: Ensuring that even in areas with poor internet, the most important tools are easy to find.
Unified Global Vision: I successfully harmonised the design requirements of 7 countries into a single, cohesive brand and user experience.
Data with a Soul: The AI chatbot experiment proved that we can use technology to collect data that is actually meaningful and personal.
Seniority in Execution: As the most experienced designer, I set the standard for high-fidelity output that met the needs of Fortune 500-level NGOs.
